You know what they say: Never judge an app by its icon.
RealNetworks is announcing a big expansion beyond its RealPlayer media player today with the launch of a new service called RealPlayer Cloud, which is supposed to make it easy for users to access and share their videos from any device.
Microsoft Office has been the undisputed leader when it comes to everyday word processing and spreadsheet applications, but this has been within a desktop environment. The rise of mobile computing is changing this market.
Google first decided to go head to head with Microsoft when it acquired QuickOffice last year in June; with this latest move, Google is changing the battlefield from desktop to mobile, where it clearly has an advantage. Google is actually following Apple, who recently launched iWork on iCloud, but this move is clearly aimed at Microsoft.
In addition to offering QuickOffice for free, Google is leveraging the cloud for an overall mobile experience. Ironically, QuickOffice is not available on Windows Phone, so it’s a double whammy for Microsoft. This is a great example that shows mobile is the new battlefield for software applications; we will have to wait and see how this will affect Microsoft Office’s market share, but it is clear that mobile can now influence desktop as much, or even more, than the other way around.