New CHANNEL BUZZ

From Andreas Constantinou at Vision Mobile, an excellent analysis covering App Store status quo, the key building blocks and the dime-a-dozen future for App Stores.

Here's the first two paragraphs:

"In the last 12 months Mobile Application Stores have evolved from hype to mass-adoption and even to currency; building an App Store marketing story can increase your valuation, even if no-one agrees what an App Store is. The mobile industry, from CEOs to developers, is engulfed in an app store hysteria such that everyone (operators, OEMs, and platform wannabees) wants to build one.

Yet the long-term reality will be very different; App Stores will become a dime-a-dozen and smart players will need to seek out where they can add and extract the most value, not what app store recipe they can photocopy the fastest. In this article we ‘ll review the present state of the market, the key App Store building blocks and where will the market be heading in two years."

Read the article at Vision Mobile.